WHY A WEBSITE?
1. COMMUNICATE YOUR MESSAGE
A website enables you to communicate your message to the world cheaply and effectively. Whether your message be commercial, social or personal in nature, your website is available to anyone in the world with an Internet connection to peruse at their leisure and act on your message.
2. COMMUNICATE WITH YOUR CUSTOMERS
Whether your customers be in your town or on another continent, a website enables you to provide more information in a more relaxed environment than a traditional advertisement or visit to your place of business. You keep in touch with your customers through a mailing list or visits to your website.
3. FACILITATE KNOWLEDGE-BUILDING IN YOUR ORGANIZATION
In your organisation knowledge is produced daily. You, your co-workers, employees, suppliers and customers discover new challenges and new solutions. This knowledge is a strategic asset that a website will enable you to record, organize and harvest when needed.
4. FIND NEW CLIENTS, INVESTORS OR SUPPORTERS
Your website is available 24 hours a day around the world and, with a search engine submission service, new customers will find it through their favorite search engine or index. In this same way, your website also attracts new investors or supporters so that you can grow your business or organisation.
5. UNIFY DISPARATE GROUPS OF PEOPLE SHARING A COMMON INTEREST
A community website can serve as a virtual meeting place for people all over the world with an interest in a given topic. These people might not otherwise know each other or have any impact if not for the community website which enables them to meet, talk, share information and make a difference.
6. CREATE A DIGITAL BUSINESS CARD, RESUME OR PORTFOLIO
In today’s career environment, everyone is an independent professional sooner or later. As such you need a web presence where prospective clients and employers can learn more about your experience and qualifications, see samples of previous work, contact you and where you can keep in contact with them.
7. PERSONAL SELF-EXPRESSION
A website is the perfect medium for self-expression as the website movement has amply illustrated. With a basic package you can set up a quality website, journal or other kind of personal information site quickly and at a minimum of expense.
8. BUILD YOUR INTERNET SKILL SET
If you’re new to the Web or want to improve your skill set, you need a web presence where you can learn new skills and show off the results to your boss, co-workers, friends and prospective employers.
For smaller businesses, unable to afford significant advertising budgets, websites can offer an outstandingly cost effective advertisment. You can attract people to browse your site and if your products and services are right, you can convert them into customers. If your site is hard to find or confusing to use, these people will be lost to you, perhaps permanently.
Make sure that your site is easily found and easy to understand, to get the best value return on your investment.